Founded on June 23, 2014, Asia Star Alliance Sdn Bhd is a premier importer, distributor, and marketer of international Wine & Spirits brands in Malaysia. Over the past decade, we have built a reputation for excellence, connecting world-class beverage brands with a dynamic and growing Southeast Asian market.

Our Distribution Network

We drive brand growth through an established, high-performing B2B network. Our distribution footprint in Malaysia includes over 30 core wholesalers, allowing us to seamlessly service Wine & Spirits outlets across all channels, classifications, and regions nationwide. From premium bars and high-end restaurants to major retail structures, our logistics and marketing expertise ensure maximum market penetration.

Expanding into Premium Food & Beverage

As consumer preferences evolve, Asia Star Alliance is strategically expanding its portfolio into the importation, distribution, and marketing of premium food and beverage brands. Driven by a rising demand for unique, progressive, and high-quality international products, we are actively partnering with global brands to bring the world’s finest culinary experiences to Malaysian consumers.

Our Vision

Our goal is to become the leading food and beverage importer in Malaysia. By leveraging our robust network of experienced business partners, wholesalers, and retailers, we bridge the gap between global brands and local consumers, catering effectively to the entire spectrum of consumer profiles across the country.

Whisky

1 15

Gin

1 6

Wine

1 9

Brandy

Sake & Japanese Specialty

1 4

Soju & Tequila

In-house Brands

1 3